A Positive Image
Starts With Media Training
Our student-athletes have a great deal of interaction with the American public by virtue of their affiliation as cadets at one of the nation's federal service academies. The skills they learned in your training sessions and the information that you provided will enhance their professionalism in dealing with the media and the public -- both as college athletes and as future leaders in our nation. As a result, I can strongly recommend your sports media training to all levels of student-athletes, from large universities to small colleges.
Just as an athlete must respond in the sports setting, so too must individuals be prepared to be agile and effective in dealing with media. I am sure that the skills and knowledge you provided for our athletes will be just as helpful in their future careers as officers in the Coast Guard as they are now as collegiate student-athletes.